Companies like Dell, Google, Qualcomm, Rag & Bone and Topshop prove that VR is here to stay.

Virtual Reality (VR) has long been an abstract idea mostly seen in futuristic scenes in the movies, until recently. At this point, many of us have already experienced it first hand, whether through gaming, Google Cardboard, or any other number of event demos or technologies.

As VR emerges as a fully baked industry, there’s a huge debate raging about whether or not it will be viable marketing tools for businesses.

The promise? Since VR allows you to create completely immersive experiences where the user feels like they are transported to another world, it’s a way for brands to get a customer’s undivided attention. A no-distractions moment is a marketer’s dream.

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