The next evolution of shopping is here
Eyekandy’s Point and Place AR shopping platform
Background
In June 2018, A-commerce pioneers, Eyekandy, designed a ground-breaking platform that has transformed the way we shop.
Point and Place is a free, state-of-the-art, augmented reality (AR) app enabling global brands and retailers to sell more and enriching the consumer experience.
Imagine a future where shopping was ‘spatial’? Where you could place a virtual item in your home to ‘try before you buy’? That future is already here.
This revolutionary platform is a genius idea as it eliminates the need to go through expensive R&D for brands and retailers.
Awards
Ecommerce Awards 2018 Winner
Best use of Multi Channel
UK App Awards Winner
Photo/Video category
Best Business Awards
Best Innovation
Best Mobile App 2018
Shortlisted finalist
2019 Marketing PR and Design Awards Winner
Most Innovative Shopping Platform
Concept
Shoppers can view products in their own home prior to purchase, ie, a television or sofa, in AR, appearing in-front of them as if by magic! Shoppers download the App, accessing thousands of products across 18 product categories; with hundreds of products added monthly.
Selecting a product by room or category, consumers can ‘place’ the item and walk around it! They can even share their picks with the world via WhatsApp, Facebook or Instagram with the hashtag #pointandplace to win prizes. Pretty cool.
Award-winning Technology
ARKit
ARCore
The App operates seamlessly across online, in-store and print shopping channels. Shoppers download Point and Place’s Shopping Platform (mobile) or scroll over the icon (desktop) and boom! The AR experience is delivered!
In-store, Point and Place, delivered via a low-cost handheld tablet, allows shop assistants to show consumers the product, (not just the box) for an unforgettable AR experience.
In fact, retailers have reported basket value can be increased by up to 50% due to the interaction and product education that the shop assistant can offer!
Features
It’s free!
Directly interact with products
Try it on! Wearable AR
Measure products in your home
Launch AR experiences in-store
Browse all products categories in one place
Directly interact with the products
Fast track your education with fully dynamic and interactive AR experiences.
Wearables
In October 2018, Eyekandy announced the addition of ‘AR Wearables’ to the Point & Place AR platform.
State-of-the-art facial tracking technology enables shoppers to try on headphones, sunglasses and other wearable products before they buy!
Pioneering technology adjusts the selected product, such as headphones, or glasses, to fit the specific head size of the shopper – this is not a ‘one size fits all feature’, but innovative, ground-breaking technology, deployed for the very first time in mainstream retail.
The ‘Wearables’ technology enables the forward-facing camera on the shopper’s phone to view the specific dimensions of their face and then place, for example, a pair of headphones onto their head, automatically adjusting based on each person’s specific head size.
The result? Shoppers can share the AR experiences with friends and family to get feedback; it’s engaging, fast, impactful, inventive – and most of all – fun!
Measure products in your home
Animated measurement overlays show you the product dimensions in your home.
Launch AR experiences in-store
Look out for Point & Place QR codes in-store and in print to launch awesome AR experiences.
Retail point of sale visualisation
Take the guesswork out of retail product positioning in-store.
Enable your brands and retailers to see and share how point of pales product presentation will look quickly and to exact scale.
The Stats
A truly global product in five months
Used by
Retailers
Used in
Countries worldwide
Where our business model is so unique is that the App is FREE for retailers; it’s the brands that provide the funding!
Everyone can experience the Point and Place App on their i-phones and tablets (6s, 6s plus, 7, 7 plus, SE, ipad Pro, ipad 8, 8plus, X). That’s a staggering 650 million people worldwide!
The App is available in 15 languages, with the code and mapping country-specific; the AR model even highlights the dimensions and unique qualities of any product in any given country!
It took our A-team at Eyekandy HQ more than six months to perfect our incredible technology!
We’re making improvements all the time.
Results
Currys and LG reported ‘Add to Cart’ sale-uplifts of more than 30% compared to shoppers who don’t use Point and Place, and with Apple ‘Gold’ partner-status, Eyekandy receive updates from Apple at least three months before release to the general community. That means that retailers subscribed to Point and Place are always at the leading edge of AR-shopping technology!
Point and Place has completely transformed the industry, introducing an exciting, unique and imaginative way to shop, but don’t just take our word for it.
The pace at which Eyekandy are deploying new innovations in AR Shopping is incredible.
Stuart RamageWe ran extensive tests on the impact Augmented Reality shopping has on our customers and found that they are actively interested in the technology and the way it aids their decision making
Mark AdkinIt’s a continual challenge for brands and retailers to keep-pace with today’s advanced, technically-savvy shopper, so the Point & Place AR shopping experience is a ‘breath of fresh air’ for brands, retailers and shoppers!
The next evolution of shopping is upon us.
