Eyekandy Limited (“Company”, “we,” “our,” or “us”), a company registered in England with registered address Liverpool St. Uncommon, 34-37 Liverpool Street, London, EC2M 7PP, believes in protecting the personal data it collects from individuals (“users”) that access or use this website (the “website”) or third party websites that utilise Eyekandy tools and “services” (including but not limited to the Eyekandy Point and Place WebAR Player and the Eyekandy 3D Player) and takes seriously its obligation to comply with its obligations under applicable data privacy laws including, without limitation, the General Data Protection Regulation (“GDPR”). The Company is a data controller as defined in the GDPR as it pertains to usage of and data processor or sub-processor as it pertains to delivery of the Eyekandy services on third party websites (for example brand websites or retailer websites).

This notice (“notice”) sets out how the Company uses, discloses, transfers and otherwise processes users’ personal data collected by communicating with Eyekandy electronically (e.g. email), through their use of the Eyekandy website or a third party website and how we use cookies in the operation of the website and services.

Personal data we collect

  • For purposes of this policy, “personal data” means any information relating to an identified or identifiable natural person. We process the following types of personal data:
  • Name (if provided)
  • Email Address (if provided)
  • Telephone Number (if provided)
  • Company / Organisation that you are contacting Eyekandy from (if provided)
  • IP Address if interacting with Eyekandy services on a third party website
  • Name, Telephone Number and Email Address (if provided) whilst interacting with the Eyekandy LIVE EXPERT service on a third party website

We collect your personal data using both “active” and “passive” means.

Active means. The Eyekandy website actively collects personal data from users by asking specific questions and permitting users to communicate directly with us, for example via e-mail or feedback forms. Some areas of the website may also require a user to submit information, including personal data, to register for certain services or benefits, such as syndication services.

Passive means. We passively collect (i.e., without the user actively providing the information) personal data about a user as the user accesses and navigates through the website using various technologies and means, such as navigational data collection and cookies. Our cookie policy is outlined below.

We process your personal data on several different legal bases, as follows:

Our legitimate interest – if you are visiting our website or contacting us electronically, you are most likely an employee or representative of a partner, client or customer of our international Augmented Reality and Creative Services business. If you are visiting a third party website, you are most likely a customer or potential customer of that third party.

In that respect, we process your personal data:

To facilitate commercial interactions between our company and your employer;

For the security and safety of the website, our technology connected to the website and the users of the website;

To detect and prevent fraud;

To protect and defend the rights or property of others, or our own rights and interests;

To manage and administer the website, including analyzing web traffic and utilizing web analytics solutions; and

For use in marketing our products and services to your employer or affiliated entities.

To provide content to the third party’s website to enhance your shopping experience.

Our legal obligations – we may need to process your personal data to comply with relevant laws, regulatory requirements and to respond to lawful requests, court orders and legal process.

Your prior consent – Where we are required to do so by applicable data protection law, for placing cookies on your device (subject to certain exceptions) and, in some cases, sending marketing communications to you. As required by law, we provide you certain details on our use of cookies and marketing communications below.

© 2023 EYEKANDY Limited. All rights reserved.
Registered in England #09482425
Registered LLC in USA #7520144