Eyekandy, one of the world’s leading Augmented Reality (AR) providers for Commerce, has partnered with Marks & Spencer, a major British multinational retailer, to launch a social media first AR experience with everyone’s favourite national treasure Percy Pig. As part of an initiative to engage shoppers in-store across the U.K., M&S has worked alongside Eyekandy to bring Percy to life in a fun, immersive and viral way.
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