Turning Percy Pig into a viral sensation

Eyekandy, one of the world’s leading Augmented Reality (AR) providers for Commerce, has partnered with Marks & Spencer, a major British multinational retailer, to launch a social media first AR experience with everyone’s favourite national treasure Percy Pig. As part of an initiative to engage shoppers in-store across the U.K., M&S has worked alongside Eyekandy to bring Percy to life in a fun, immersive and viral way.

The initiative is designed to go viral by allowing shoppers who engage with the experience and share to their Instagram account and tag @official_PercyPig.