eyekandy, one of the world’s leading Augmented Reality (AR) providers, partnered with Bacardi RTD (ready-to-drink) to bring innovation to their in-store activations across the largest retailers in the US. In partnership, eyekandy developed an (AR)efreshing twist on everyone’s favourite carnival game, integrating data capture for Bacardi and social sharing to drive engagement at point of sale (POS).
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