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In late 2016, Microsoft announced a partnership with companies like Acer to bring Windows Mixed Reality to a broader audience. On Wednesday at the Game Developers Conference, Microsoft delivered on that promise, announcing that Windows Mixed Reality devkits will start...

Stemming from last year’s push toward personalized experiences, this year’s hottest retail trends will elevate the customer experience with superior quality products and build closer relationships with consumers so companies can confidently deliver what shoppers want....

This past year has been a big year for the world of augmented reality with tons of new additions between software and hardware. In 2017, can we expect this technology to flourish amongst the mainstream audience? There are many new experiences anticipated to dominate...

Companies like Dell, Google, Qualcomm, Rag & Bone and Topshop prove that VR is here to stay. Virtual Reality (VR) has long been an abstract idea mostly seen in futuristic scenes in the movies, until recently. At this point, many of us have already experienced it...

Amazon wants to build apps for virtual reality headsets to start selling its products through the new medium, if a new job offer is any indication. The company is currently looking for a 'Creative Director, Virtual Reality' whose tasks include to 'envision the future...

Virtual reality experienced a renaissance in 2016 with the public release of systems like the PlayStation VR, Oculus Rift and Google’s Daydream VR. This hype has not evaded the retail industry. In fact, a recent ‘future of shopping’ report has predicted that virtual...

Virtual reality experienced a renaissance in 2016 with the public release of systems like the PlayStation VR, Oculus Rift and Google’s Daydream VR. This hype has not evaded the retail industry. In fact, a recent ‘future of shopping’ report has predicted that virtual...

As 2015 draws to a close, there’s no better time to reflect on the top innovations that have been on the radar this year. Retail innovations blossom all year around and – you may have noticed – we can’t get enough of them! We asked industry innovators and nobles to...

Immerse yourself in extraordinary new worlds, put yourself at the centre of an incredible gaming universe and experience a new way to play with PlayStation VR.

The promises—and pitfalls—of the emerging technology. In 1965, Ivan Sutherland, a computer-graphics pioneer, addressed an international meeting of techies on the subject of virtual reality.