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Project: Fillows

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Fillows, filled with interactive fun using Augmented Reality

Augmented Reality solution for Fillows by Eyekandy

Fillows: fun & games

In early 2019, General Mills announced not one but two brand-new breakfast cereals called “Fillows”; Hershey’s Cookies ‘n’ Crème and Pillsbury Cinnamon Roll. The marketing teams had a raft of ideas (and indeed channels) to promote the new products but wanted something new and different to elevate the product in a well-established and crowded space. 

The team at Eyekandy couldn’t resist creating an interactive Fillows Mini-Game that allows shoppers to interact with the packaging – both in-store and of course, at home, as a family, at the breakfast table! Thousands of shoppers have viewed the content already – despite it being LIVE for just 2 weeks.