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Project: Cholula Sauce

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Hot! Hot! Hot! Make your product packaging a Discovery Channel for shoppers

Augmented Reality solution for Cholula by Eyekandy

Cholula Hot Sauce

Deployed in-store, our AR Image Recognition technology was deployed to overlay Cholula’s existing brand content, onto the Cholula bottle itself. Once the shopper had scanned the bottle label, it came alive with recipe videos, nutritional information, ideas for food pairing and useful brand information.

With such a small physical product, Cholula had never been able to express and share so much information with the shopper before.