This dual-branded AR experience allows shoppers to place an interactive Christmas light show in their homes using the latest in browser-based Augmented Reality.
After the success of Walmart’s “Halloween Face Filter” campaign, the team were looking for more themed experiences designed to engage shoppers and bring every aspect of the shopping experience to life.
Walmart AR Portal
Walmart wanted to engage shoppers with an AR campaign for the SC Italia brand. The objective was to provide shoppers with ‘a little taste of Italy’ allowing them to visit locations through an augmented reality portal. The shopper downloads the App and then selects one of four places to visit ‘virtually’ in Italy.
Eyekandy bring the latest
innovation in AR to Walmart. The solution was a snap-code printed on thousands of Halloween shopping bags which
seamlessly triggers a custom made
Point & Place for Desktops
Eyekandy upgrade their popular Point & Place® AR Shopping Platform to capture millions of shoppers using desktops so all shopper traffic is enabled to enjoy an AR shopping experience.
Halloween Make-Up in AR
Thanks to Eyekandy, Walmart shoppers can try the very latest Halloween looks on their mobile device in store via Instagram. The response so far has been fantastic – people of all ages are embracing the very latest make-up and techniques using their smart-phones to ‘try before they buy’ in AR.
The NEW 3D player
In addition to its ground-breaking work in the fields of Augmented Reality and A-Commerce, Eyekandy has now innovated its 3D player as a complementary offering for brands and retailers, allowing them to add totally realistic and beautifully lit 3D models into their desktop and laptop website product pages.
This football themed mini-game allows shoppers to score field goals using their mobile device. As time ticks on, the distance and trajectory change – making it more and more difficult and therefore increasingly engaging.
Go back BIG
Eyekandy proudly delivered this education-based mini-game which involves matching pairs of school themed objects. Fun for all the family and a great way to kick start eager young minds ahead of the new school year.
Augmented Reality Experience
In early 2019, General Mills announced two brand-new breakfast cereals called “Fillows”; The marketing teams wanted something new and different to elevate the product. The team at Eyekandy couldn’t resist creating an interactive Fillows Mini-Game that allows shoppers to interact with the packaging.
With this AR campaign deployed Instore, we used AR Image Recognition technology to overlay existing brand content on the Cholula bottle. We visualised Recipes and product information in a fun and engaging way when the shopper pointed their mobile device at the label.
WebAR – No App Required
Long standing Eyekandy partner LG upgraded to the friction-free experience of WebAR – making it easier than ever before for shoppers to visualise LG products in their home.
Futuristic AR Experience
Dell asked us to help them enable shoppers to visualise models of their laptops in their home, as part of the shopper consideration process. We produced photo-realistic AR models, to exact scale, of the Dell laptop range. Interactive HotSpots showcasing key features, including the colour changing keyboard.
Walmart Summer Fun
Walmart asked to create a fun experience for Walmart shoppers to engage with during the summer period. In this AR campaign, the Snapcode was printed on bags and distributed in-store throughout the months of July and August.
Microsoft asked us to help them enable shoppers to visualise models of their latest Surface tablet in their home, as part of the shopper consideration process. We produced a photo-realistic AR model, to exact scale, of the tablet. Interactive HotSpots where also added, showcasing key features.
Augmented Reality Experience
Harman Kardon asked us to help them to enable their shoppers to visualise models of their premium sound equipment in their home, as part of the pre-purchase decision pathway. For this AR campaign we produced photo-realistic AR models, to exact scale, of the JBL Partybox Bluetooth speaker and the Citation range.
Champion wanted to show shoppers the size and key features of their new generator. We brought this to life with a 1:1 scale AR model of the product with interactive elements to demonstrate the technology within. We overlaid existing promotional video content, allowed the shopper to see inside the product.
Philips TV AR experience
Philips asked us to help them enable shoppers to visualise models of their television models in their home, as part of the shopper consideration process. We produced photo-realistic AR models, to exact scale, of the Philips TV range. We then enabled the AR models in our Point & Place® AR Global Retail Network.
Mattel asked us to help educate shoppers around the scale and operation of some key product lines in their toy range. Helping to minimise returns, we built AR models showing the exact size of some toy products. This ensured the shopper knew pre-purchase how large the items would be in real life.