“Fillows” Connected Packaging for General Mills 

Eyekandy, one of the world’s leading Augmented Reality (AR) providers created an interactive mini-game to engage shoppers at the breakfast table. No more fighting over the toy in the box, cereal lovers were immersed in a fun, entertaining game while they crunched through their favourite cereal. 

The marketing teams had a raft of ideas to promote the new products but wanted something new and different to elevate the product in a well-established and crowded space.