Frubes Play! Fun, sharable, interactive brand connections with AR!

Yoplait

Watch as the Frubes pack turns into an interactive AR game right before your eyes!

Content Strategy
Design
Product Packaging

eyekandy developed a 'connected packaging' experience in partnership with Yoplait that brings the Frubes product packaging to life. Simply select your own AR Frubes character and the mini-game begins! Once complete, a sharable face filter appears so you can have fun creating and sharing your own Frubes selfies.

Play here!

Featuring an on-pack QR code to launch the game, a nationwide UK roll out has seen impressive engagement numbers.

Step 1 - Scan

Scan the QR code of the Frubes packaging to launch the interactive AR game.

Step 2 - Play Now!

Game Home Screen - learn how to play the game, take a selfie or play now!

Step 3 - select a character and watch as the Frubes box turns into an interactive conveyor belt agility game!

Step 4 - Sharable selfie

Just when you think all the fun is over, a sharable face filter appears. Users can have fun creating their own Frubes selfies with their favourite character - driving further reach and engagement!