Meeting customer demand for AR

Selfridges was seeking a partner to help them educate and engage their shoppers about products during a time when in-store foot traffic was impacted due to pandemic closures. The ‘shop in AR’ functionality will be made available for many luxury brands on Selfridges website; including Gucci, Saint Laurent, and Christian Louboutin.

It’s been well justified by our brand partners as a solid ROI initiative. With the impressive results from one of Europe’s biggest retailers, we are thrilled that the hard work and investment in the technology is perfectly placed to reduce the ‘imagination gap’ for shoppers when shopping online’