The Joined Up Careers (JUC) team, who recruit on behalf of the NHS and social care in Derbyshire, were seeking a more interactive and engaging approach to get potential recruits excited about a career with them.
To accomplish this, they partnered with Eyekandy to create an interactive billboard utilising Augmented Reality image recognition technology. Potential recruits scan the different professions in the billboard with their phones, each of which represents a different career option.
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