This page highlights a broad collection of the latest statistics and relevant e-commerce marketing facts which prove the conversion power of video and visual commerce.
In alignment with our own case studies, the propensity to buy increases significantly by enhancing product pages with video content and engaging, point of sale creative marketing solutions.
1. Video sells more
Here’s a bullhorn
Spread the word. Video works! Video and visual content powers e-commerce.
Video Viewers are 1.6x more likely to buy.
of consumers are more likely to make a purchase after watching videos that explain a product or service.
of shoppers find videos helpful when making purchase decisions online.
of shoppers consider companies that produce video content to be more trustworthy.
2. Shoppers love video
if you’ve got video, you better believe your shoppers are ready to watch.
of e-commerce video viewers watch a video to 80% completion.
of consumers are likely to watch video on a company’s site.
B2B buyers name video among the top three most useful types of content for making work purchases.
One quarter of shoppers say they’ve used YouTube to search for a video related to a product they’re considering while in store.
93% of consumers find video helpful when comparison shopping and…
93% of consumers find video helpful for instructions post-purchase.
3. Brands & Retailers use video
Your competitors are using video.
of retailers use video
Where are retailers using video?
- Websites 68%
- Social 57%
- Email 54%
- In-store 39%
of B2C marketers and…
of B2B marketers
use video in their marketing efforts.
of retail executives name video as a top marketing priority a top 3 tactic.
4. Video is thriving online
When it comes to internet traffic, Video dominates.
Globally, video will represent
of all traffic by 2018
Online video viewing now almost on par with tv viewing.
75% of people watch streaming video several times a week.
- Streaming video 75%
- TV 77%
77% of people watch tv several times a week.
5. Video in social media
it’s all about sharing.
The majority of video shares are on Facebook.
- Youtube 50%
- Email 52%
- Facebook 76%
300 hours of video are uploaded to Youtube every minute.
Videos and photos get the most retweets. according to Twitter.
323 days of video are viewed every minute on Facebook.
6. Video on mobile
Even on the go, shoppers use video.
Smartphones and tablets account for 26% of all online video viewing.
Video accounts for 52% of all mobile traffic.
For commerce, smartphones and tablets account for 38% of all video viewing.
Mobile video traffic will grow 14x by 2018.
77% of all tablet users watch video on their devices at least once a month. This will increase to 87% in 2018.
Video viewing on smartphones, computers, and tablets peaks between 12-5 pm.
7. Video in digital advertising
Want to capture attention with online advertising? choose video.
When it came to engagement rate, rich media ads hit 16.85%, compared with 2.14% for standard banners and 1.62% for mobile.
Video display online advertising spend will increase 39.5% this year.
8. More than video
What’s beyond video? Visual commerce! Here’s why visual, interactive content will take e-commerce to the next level.
The brain processes visuals 60,000x faster than text.
People remember 10% of what they hear & 20% of what they read, but 80% of what they see & do.
of shoppers would like to see more product description and service demonstration videos such as 360 degree views of products.
of shoppers say visuals are the top influential factor affecting purchase decisions.
9. What now?
It’s pretty clear that video drives conversion.
Ready to make your video and visual content do more for you?