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Project: Walmart: Summer Fun

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Summer Snapchat Fun at Walmart

Augmented Reality campaign for Walmart using SnapChat AR

Walmart Summer Fun

We were asked to create a fun experience for Walmart shoppers to engage with during the summer period. Based on identifying the target audience demographic, we selected Snapchat as the preferable way to deploy the AR experience. The Snapcode was printed on Walmart bags and distributed in-store throughout the months of July and August.

The mini-game was designed to be simple and addictive and has proven to drive high levels of interaction and dwell time as shoppers try to beat their top score and unlock the unicorn face mask!