Microsoft asked us to help them enable shoppers to visualise models of their latest Surface tablet in their home, as part of the shopper consideration process. We produced a photo-realistic AR model, to exact scale, of the tablet. Interactive HotSpots where also added, showcasing key features including;
How the product folds from monitor state to tablet state along with the touch screen capabilities and the screen size. The AR model was then enabled in our Point & Place® AR Global Retail Network so they appeared on hundreds of Microsoft retail product pages automatically.