Project: Cholula Sauce

Hot! Hot! Hot! Make your product packaging a Discovery Channel for shoppers

Augmented Reality solution for Cholula by Eyekandy

Cholula Hot Sauce

Deployed in-store, our AR Image Recognition technology was deployed to overlay Cholula’s existing brand content, onto the Cholula bottle itself. Once the shopper had scanned the bottle label, it came alive with recipe videos, nutritional information, ideas for food pairing and useful brand information.

With such a small physical product, Cholula had never been able to express and share so much information with the shopper before.

Please see the following AR file requirements:

Less than 20mb maximum file sizes (ideally less than 10mb to ensure fast loading)
.usdz file format for iOS AR deployment
.glb file format for Android AR deployment
Sum of all model textures should be less than 10MB.
Textures should always be to the power of 2, max size of 4096 x 4096
Scale needs to be 1:1 – 1 unit = 1 meter to ensure the model is placed in AR in true scale.
Axis need to be centred in world space
No plane shadows to be included

If the client cannot provide the files in the requested format described above, we are unable to offer file conversion service. Instead we offer AR model production at the agreed minimum sales price.

Please see the following AR file requirements:

Less than 20mb maximum file sizes (ideally less than 10mb to ensure fast loading)
.usdz file format for iOS AR deployment
.glb file format for Android AR deployment
Sum of all model textures should be less than 10MB.
Textures should always be to the power of 2, max size of 4096 x 4096
Scale needs to be 1:1 – 1 unit = 1 meter to ensure the model is placed in AR in true scale.
Axis need to be centred in world space
No plane shadows to be included

If the client cannot provide the files in the requested format described above, we are unable to offer file conversion service. Instead we offer AR model production at the agreed minimum sales price.

AR smart packaging

Smart Packaging

Using Image Recognition Technology we ‘switch the lights on’ for all packaging to become a Discovery Channel for shopper messaging. The possibilities are endless to deliver a dynamic AR experience.

Lifestyle photography

Showcase your products in the home environment, either shot at EyeKandy Studios or in a chosen offsite location, Lifestyle videos are the perfect way to show your products in a relatable, customisable scene.

Our lifestyle video service is tailored to show your products in the home environment. This is a great way to show the shopper how the product may fit in with their day-to-day lives and can quickly add a premium feel to product video production.

CGI animation

Give your products the premium treatment by producing innovative content in the world of CGI Animation. We can work with existing CAD data or model your products in house, opening up endless creative opportunities.

From stand alone CGI video assets to Interactive CGI Tours, produce photo realistic imagery that holds attention and drives basket conversion.

360 Degree Views

Three sixty degree views are a consistently well received Ecommerce marketing tool. Consumers like to see and interact with products before purchase so this quick to produce asset is a must have for all product categories.

360 views are still one of the most ‘interacted with’ assets that are hosted at point of sale within the e-commerce retail space. Shoppers like to interact with the potential purchase and like to see the product from all sides. Our 360 views are fully customisable and can be aligned to your existing brand guidelines.

Product Photography

Still Image Production is a must for almost all marketing promotions. From online product pages to image galleries, printed brochures to catalogues and billboards, EyeKandy are the agency of choice for many global brands.

Our experience spans many different photography sectors. Using our ‘Full Frame’ still Image equipment, the EyeKandy production team can produce high quality still images that, once passed through our post-production re-touching suite, results in finished outputs that can be exported for use in marketing campaigns across print and online.

Product video

Our product videos are a conversion-driving, online, point-of-sale marketing tool that helps consumers make informed buying decisions at that crucial moment before completing a purchase.

Maximise your investment and online video asset coverage by creating ‘Feature Videos’ that can be syndicated in a video gallery, at point of sale, to every product that has the feature in question. Many products within the same categories have a number of similar features so we create one generic asset that highlights one specific function and deliver that to all applicable products in the range.

AR smart packaging

SDK

Integrate our AR technology into your existing application. Point & Place and bARcode can be integrated into your existing App to deliver AR experiences to your user base

AR smart packaging

Point & Place

The world largest AR Retailer Network. The award-winning AR platform enables Brands to showcase their products in AR to millions of shoppers, via a Network of 600+ retailers, across 50 countries.