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Why VR’s Not Going To Disappear Anytime Soon

Virtual reality experienced a renaissance in 2016 with the public release of systems like the PlayStation VR, Oculus Rift and Google’s Daydream VR. This hype has not evaded the retail industry. In fact, a recent ‘future of shopping’ report has predicted that virtual...

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VR reaches a tipping point with the technology

As 2015 draws to a close, there’s no better time to reflect on the top innovations that have been on the radar this year. Retail innovations blossom all year around and – you may have noticed – we can’t get enough of them! We asked industry innovators and nobles to...

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Virtual Reality Gets Real

The promises—and pitfalls—of the emerging technology. In 1965, Ivan Sutherland, a computer-graphics pioneer, addressed an international meeting of techies on the subject of virtual reality.

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Why Virtual Reality Is About to Change the World

It promises to revolutionize the way we live, play and learn. Palmer Luckey isn’t like other Silicon Valley nerds. He’s a nerd all right, but not the kind who went to a top-ranked university, wrote brilliant code or studied business plans. He’s cheery and talks in...

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